Customer Review: Seller: good price; book was in excellent condition and arrived quickly.
Book: On "The Rachel Maddow Show," the author explained his sociological/philosophical concepts clearly and most interestingly, so I bought this book---and it's written just as clearly and interestingly. The stories, as... more info
Customer Review: I can't rave enough about this book. From cover to cover, I enjoyed reading about how people view choices and incentives and what kinds of forces exist that distract us from making sound decisions. It truly is a fascinating study into human psychology and its intersection with economics. I... more info
Customer Review: After having spent years in "low tech" countries, I wanted to catch up on what's new in internet marketing. This book succeeded in bringing me up to scratch. It's a thorough and practical "how to" for succeeding in the new media, and will be a much thumbed through book on my shelf.
Customer Review: This is by far the most interesting, useful, and important book that I read in college. Buy it, read it, learn all the tricks that people use to influence you as well as ways to combat those tricks and use them for your own good.
Customer Review: This is one of those rare books that can actually make you change the way you look at things. Specifically, Thaler and Sunstein discuss what they refer to as choice architecture or the conscious ways in which choices can be presented to people in various situations, particularly in areas where... more info
Customer Review: Simply put, this is my kind of book; short, concise and powerful chapters that get right to the point without dragging on and on. If you can't find at least a handful of immediately applicable techniques for increasing your ability to influence in this book, then you might as well stop looking. If... more info
Customer Review: This book is very helpful and will clear lots of theory that we all think about in our business. It is a must for people in marketing and advertisement ... and why not for all of us as consumers ... one of the best in its kind.
Customer Review: SWAY helps to further the discussion of seemingly irrational human behavior through a series of interesting, enjoyable and quickly-read anecdotes about different physiological and psychological tricks the human mind plays in helping each of us to rationalize the decisions we make. From commitment... more info
Customer Review: This is one of those books that makes you sit back and say Wow every few pages. I have been involved in a business for a number of years and was in search of a book that might help us accelerate our growth. Blue Ocean strategy is one the best books I have read in my educational library for some... more info
