A visionary new program that businesses can follow to help restore the planet.
Paul Hawken, the entrepreneur behind the Smith & Hawken gardening supplies empire, is no ordinary capitalist. Drawing as much on Baba Ram Dass and Vaclav Havel as he does on Peter Drucker and WalMart for his case studies, Hawken is on a one-man crusade to reform our economic system by demanding that First World businesses reduce their consumption of energy and resources by 80 percent in the next 50 years. As if that weren't enough, Hawken argues that business goals should be redefined to embrace such fuzzy categories as whether the work is aesthetically pleasing and the employees are having fun; this applies to corporate giants and mom-and-pop operations alike. He proposes a culture of business in which the real world, the natural world, is allowed to flourish as well, and in which the planet's needs are addressed. Wall Street may not be ready for Hawken's provocative brand of environmental awareness, but this fine book is full of captivating ideas.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Get it now, no need to think twice:
I'm pretty sure that after you've read this book, you'll feel the way I do: that this in the one book that everyone in the world should read. If there is a more eye-opening book on the same topic than this one out there, I have yet to read it, but it doesn't matter. That's because this book will do a sufficiently good job at shedding our ignorance about the most important, most dangerous issues of our time. It shows the very roots of the problems surrounding our treatment of the environment, not only from a... more info
Always timely and smart:
Paul Hawken's book "The Ecology of Commerce" is one of those books one never forgets because it changes the way you think. I first read this book back when it came out in 1994 and just re-read it. The author doesn't squawk about how bad humans are, but rather offers a sensible, deliberate perspective on how we can change our economic systems to accommodate our relationship with the rest of Nature. To avoid being an ignorant, knee-jerk reacting activist ( or at least deciding to go down that route)... more info
Reshaping industrialism:
Looking for a book to explain how capitalism and environmentalism can coincide? This is it.
For years we've been led to believe that if we want progress and technology advances we should learn to accept there's a price---> pollution. Mega-Corporates keep polluting our world, poisoning the water we drink and the air we breathe, destroying habitats so thoroughly that our children will probably only see wild animals at Zoos. And it's all done in the name of progress.
Paul Hawken proves the... more info
Global Required Reading:
I don't even know how to begin describing how great this book is. It should be required reading for EVERYBODY on the planet. I learned about this book while watching the documentary, "The Corporation," and I'll have to admit, I wasn't expecting anything revolutionary in this book. I thought I'd be getting some interesting pictures and statistics relating to consumption, recycling, landfills, global warming...pretty much your standard environmental rhetoric (of which I'm a subscriber) to complement what I... more info
