Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Outdated Methods of Selling for the 1970's:
I think this product is outdated for selling in the 21st century. It might have been good back in the 1970's, but the time for these strategies is over.
I felt dirty afterwards:
This book taught me why people dislike sales people so much. He keeps talking about how sales people offer great solutions, but in reality, he is implicitly condoning unethical sales practices and reinforcing the message to sales people that its ok. I felt dirty after reading this book and was rather turned off. there were a couple of good educational points in there, so I rated it 2 stars, but mostly it was junk. Another poster described it as "daily affirmations" and I couldn't agree more with... more info
Great book for starters:
For a person that's just getting started in Sales this is a great book. It's not very long, it gets to the point and makes you use it in your daily life. I recommend it to all and advise to get what you can out of it and use it in your practical life.
Timeless Advice:
Zig has been providing great advice to sales people for decades and this book is no exception. Pick it up, read it, and make more money.
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