Each year, 75 million baby boomers spend $100 billion on clothes--but you'd never know it to look at them. Alarmed by the fashion faux pas of her fellow fifty-plus peers, style consultant Sherrie Mathieson set out to help them update their personal style yet remain age-appropriate. While her theory is to skip formulas and mix it up, she counsels her boomer brethren to avoid trying too hard (Ladies, what's worn in Vegas, stays in Vegas; guys, flowered shirts are so Beach Boys). She presents stylish, contemporary twists to classic looks (a simple, sleekly cut black suit is punched up with stacked silver jewelry; a graphic skirt adds panache to a solid-color sweater set; a pair of men's khakis is driven out of dullsville with a black linen shirt). Each page pictures an unfortunate "never cool" ensemble and beside it a "forever cool" rendition. Whether her stuck-in-a-fashion-rut real-life people are sporting sad accessories, underage looks, problem prints, or predictable pieces, Mathieson takes on all of them with kindhearted candor and breathes new life into their attire. From work attire to special-occasion outfits for evening, the beach, the gym--even the ski slopes!--Sherrie Mathieson has fresh-looking fashion fixes for any boomer who is ready to ramp up his or her clothes savvy.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Great reference!:
I'm a writer and have written several articles on fashion for baby boomers. I was browsing Amazon.com a month or so ago and stumbled upon this book. I bought it and really loved it. The models are everyday folks, not reed thin supermodels. Some of the changes are subtle, but visually they make a huge difference. There's always the exception to the rule, as one reviewer pointed out about the woman who looked great in pink. Admittedly, there are a couple of jewel tones and a shade or two of pink I really like... more info
Medium cool:
This had a few tips but I found other books more helpful. The pics were great!
I am Cool!:
This is a great book for those that are intent on not aging the way their parents did. You can age gracefully but still be considered hip and cool without looking outlandish or dressing too young.
disappointed:
Total disappointment. Book is outdated. Not very chic. I'll stick to the magazines. Do you want to buy the book back?
